SEO & GEO competitor analysis: how often does your business get mentioned?
Many business owners have a suspicion: “I think my competitor gets found more than I do.” But a suspicion isn't insight. How do you really know who gets mentioned when a potential customer searches or asks an AI for advice?
That's what the SEO & GEO competitor analysis is for: a measurement that reveals how often your business — and your competitors — appear in search results and in the answers of AI search engines.
What is an SEO & GEO competitor analysis?
Put simply: we run scans on the searches and questions that matter for your business, and record who gets mentioned. Not once, but repeatedly over time. That creates an honest picture of your visibility compared to your competitors — in Google and in AI tools such as ChatGPT, Gemini and Perplexity.
How such a scan works
- We collect the searches and customer questions that fit your services and region
- We run those questions through search engines and AI search engines
- We record which businesses get mentioned and recommended — and how often
- We compare your scores with those of your competitors
- We repeat the measurement periodically, so you see the development
The result isn't a feeling but a yardstick: for which questions do you come up, for which does your competitor, and where is nobody being convincingly recommended yet — that's often where the biggest opportunity lies.
What the analysis teaches you
- Which searches you're currently invisible for while customers do search there
- Which questions your competitors 'claim' and why (content, reviews, authority)
- What role your review profile plays in who gets recommended
- Whether your visibility grows after improvements — measurable, month by month
From insight to action
A measurement is only valuable if something happens with it. The outcomes translate directly into work: content that answers missing customer questions, stronger service pages, a healthier review profile and better technical readability. Then you measure again — and adjust.
We run these scans and the follow-up as a fixed part of our SEO & AI visibility (GEO) service. Every month you see what's been done and how your visibility develops compared to your competitors.
Curious how often your business gets mentioned right now? Book a free call — we'll show you, using your business as the example.